Oliver + Alexander was born from a love of timeless, high-quality handmade children’s wear. But their products needed a digital and visual identity to match their craftsmanship. The goal? Create a brand that feels just as premium and thoughtful as their garments, without tipping into cliché or losing warmth.
We anchored the entire visual system around clean lines, minimal palettes, and a high-end boutique aesthetic. The branding needed to feel sharp enough for fashion-forward parents, yet soft enough to honour the handmade ethos at the heart of O+A.
Brand Identity
A crisp logomark and typography system, rooted in clarity and confidence. No fluff—just premium appeal.
Digital Presence
Designed a minimalist web experience that put the garments front and centre. Elegant whitespace and intuitive UX did the heavy lifting.
Social Content
We rolled out a calm but compelling feed strategy, letting quality speak louder than clutter.
Oliver + Alexander’s new brand lives and breathes sophistication. The final look resonates with its target audience—parents who care as much about ethics and craft as they do about style. With a design system that feels both elevated and approachable, O+A is now positioned as a go-to label for premium handmade children’s fashion.
This wasn’t just a branding exercise—it was a translation of values into visuals. By designing a system that respects both craft and clarity, we created a brand that feels as hand-finished as the products it sells.
