How to shape identity that leaves a mark
Magnetic branding isn’t about being louder. It’s about being unmistakably you. People don’t buy what you do, they buy how you make them feel.
What Makes a Brand Magnetic?
Emotional relevance – Visual distinctiveness – Story-led coherence
Rebrand Deep Dives – Oliver + Alexander: Brought luxury and modernity into a cohesive, timeless aesthetic – VOB: Bold minimalism that mirrors their no-BS creative direction
Audit Your Brand
Are your visuals consistent across platforms?
Do your values show up in your tone of voice?
Can people summarise your vibe in one sentence?
Make it Stick
Establish tone of voice guidelines
Build a bank of reusable brand assets
Don’t just update your logo, rethink your narrative