Scroll-Stopping Social Campaigns

Scroll-Stopping Social Campaigns

Designs that demand attention

 

Attention is currency. On social media, you have 1.5 seconds to stop the scroll. Here’s how to make those seconds count.

 

What makes a scroll-stopper?

 

Bold contrast and colour

Kinetic typography

Unexpected imagery

 

Concept to campaign

 

From brainstorm to post: how our process works – Design Appeal Showcase: A campaign for a creative brand that saw 500% uplift in shares via motion-first design.

 

Tone + platform fit

 

Instagram: fast visuals, light copy

LinkedIn: substance + scroll-worthy visuals

TikTok: lo-fi, face-to-camera + authenticity

 

Metrics that matter

 

Engagement rate (likes/comments/shares)

Save rate (key for future reach)

CTR to landing page or next step

 

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