Designs that demand attention
Attention is currency. On social media, you have 1.5 seconds to stop the scroll. Here’s how to make those seconds count.
What makes a scroll-stopper?
Bold contrast and colour
Kinetic typography
Unexpected imagery
Concept to campaign
From brainstorm to post: how our process works – Design Appeal Showcase: A campaign for a creative brand that saw 500% uplift in shares via motion-first design.
Tone + platform fit
Instagram: fast visuals, light copy
LinkedIn: substance + scroll-worthy visuals
TikTok: lo-fi, face-to-camera + authenticity
Metrics that matter
Engagement rate (likes/comments/shares)
Save rate (key for future reach)
CTR to landing page or next step